Top Selling Patterns in 2014
It’s important when you’re running any size business to look back at the previous year, figure out what worked, figure out what didn’t work, and try to make the next year better. So with that in mind let’s take a look at the best selling Holla Knits patterns of 2014!
Looking at this round up all I can do is laugh. What we’ve got here is a KNIT SKIRT, which I published just because I wanted to thinking no one in the world would ever want it (sorry New Girl!), an oversized shapeless dolman sleeved see-through summer pullover which, let’s face it, 0 of those words are very popular in the knitting world. A bonnet, one of the lesser appreciated hat shapes, and a cabled stole?! I kind of get Nachtfalter a little bit more than the others because it has a little shape even though it is still mostly see-through, and everybody loves a fingering weight cross over sweater. And then there is Foliage Cowl which is hitting a lot of good notes, garter stitch texture is big right now, and the lacy shaping is interesting and pretty, but still!
What’s funny about this group is there are basically no similarities between these patterns. All of the colors are all over the place, each design has a different type of focal point and interesting element, and they touch a lot of different things: cables, lace, garter stitch, St st, color work, color blocking, seams, seamless.
So I’ve got no clue, other than these patterns aren’t supposed to be popular, so they exist less in the knitting world, so when knitters seek these types of patterns out they find them at Holla Knits. Which I guess is the point, right?
Best Selling Pattern in Each Category
I broke up the patterns into 10 categories and figured out which patterns were the best selling patterns in each category. From top left to right – Bottom: New Girl. Vest: Sexxxy Librarian. Bag: Scallop of the Sea. Cape: El Matador. Summer Pullover: Lady Bat. From bottom left to right – Winter Pullover: Everett Henley. Cardigan: Eastwood Cardigan. Hands: No Glove(s) No Love. Hat: KaPOM!. Neck: Foliage Cowl.
For me these are a little easier to understand, and in dividing up the patterns into these categories I learned a lot about what I always publish! There were a TON of pullovers and barely any cardigans. And both pullovers were lace pullovers, which I thought was also pretty interesting. Scallop of the Sea and No Glove(s) No Love I knew would be popular because in 2012 all anyone could do was scallops and I’m very lucky people are still into that striping technique, and those gloves are just insanely cool and the construction is insane.
El Matador only had 2 capes to compete with but if someone told me the one with bobbles would be the biggest seller I’d be pretty shocked. The thing about all 3 of the Holla Knits cape patterns is that they were pretty ahead of their time. More cape patterns have sold in the past 6 months than when any of them came out (Cape Vertigo outsold a couple of the more typical sweater shapes in the 2014 Fall/Winter Collection!) so ignoring all logic and common sense I’m publishing more capes goddammit. I love them and I’m not alone!
Best Selling Patterns Released in 2012
2012 was the first year for Holla Knits and it released 18 patterns. Two years later, these are the 6 patterns that sold the most this year. Jilted? Absolutely! That sweater is killer. Perfect shape, perfect construction. Perfect perfect perfect. Sexxxy Librarian? Sure! Great shape, great shaping, great pops of interest. And that is the end of things that make sense about this round up. Two BOTTOMS and two BAGS. Basically just eat your hearts out every other editor in the business.
Best Selling Patterns Released in 2013
All of these you’ve seen in previous round ups which means that these are overall just top selling patterns. In fact, patterns released in 2013 sold more copies than patterns released in 2012 and 2014 combined, which is a little bit about how long they’ve been around of course – more FOs on ravelry, more links out in the universe back to HK and therefore more sales.
Also the first Holla Knits pattern-wide KAL was hosted at the beginning of last year which led to lots of sales, and the 2014 patterns haven’t had a chance to get that boost yet. YET!
Best Selling Patterns Released in 2014
Ahh. A little bit of sanity. Cafe au Lait, Axial, and Cedar Glen Mitts I thought would be popular. Cape Vertigo I mentioned earlier outsold a lot of it’s fellow 2014 Fall/Winter patterns and I’m so glad knitters are into it. Capes! I’m telling you!
Stoney Brook Top just 100% blows me away. An asymmetrical fingering weight sweater with literally gigantic holes throughout it. I LOVE that people love that little sweater! And, of course, Foliage Cowl pops up again.
And, last but not least, the 4 worst selling patterns of 2014. The Admiralty pillow I kind of get. That entire Home Collection sold super poorly and this pattern was certainly the (ahem) anchor. Emily and I thought more people were into hilarious nautical themed home accents! Alas. Sothern? I don’t really get that one either. I think the shape is cute but maybe it’s TOO cropped/shoulders? The colorwork is kind of crazy?
Woolly Mammoth I’m sad about because I just love that shape of hat and I really like the textural elements. And Julep Jacket! I LOVE Julep Jacket. The shape is cool, I love how it buttons at your natural waste, I love the stitch pattern, and the sleeve length! You’re all nuts and wrong not to love this sweater.
SO! What have we learned here?
I think that I’ve got a pretty clear vision of what I like in a Holla Knits pattern. Just because it’s not popular in the knitting world (bags, bottoms, see-through tops) it doesn’t mean that knitters aren’t seeking them out. I know that I want to knit them and luckily I’m not alone.
More cardigans. Easy! Keep a large variety of elements going on in most of the patterns. Done!
I’m not in this for the money so I can take risks and let things fail if they are going to fail. And ‘fail’ is kind of relative – do I think Julip Jacket is a failure because it barely sold? No, because I know Betsy knit it and it’s her favorite sweater HK ever put out. It sounds dumb, but honestly I just want to make the knitting community better by giving knitters patterns they love. I don’t have anyone else to answer to so I get to keep publishing patterns I love and seeing what happens.
Do you see something I don’t see?! Please comment and let me know what I can do to make sure Holla Knits is giving you what you want. Now is the time! Two submission calls are ending in the next few weeks!