Author Archives: Allyson

Screen Printed Bags: Let’s Vote!

It’s a truth universally acknowledged that a crafter cannot have enough project bags.

In a collaboration with WORK+SHELTER and Ink Whale Design, I’m screen printing project bags! When I was doing craft shows I screen printed The Sweatshop of Love project bags and t shirts and just had the best time, so when Theresa at WORK+SHELTER told me the shelter was able to source organic cotton to make tote bags at the shelter, I didn’t hesitate to put in an order.

I worked with Laura at Ink Whale Design, my friend and go to graphic designer, and Laura at DoogKnits, to create 8 designs. That’s where you come in! We’ll be printing 4 designs and we need your help picking out the best ones.

These bags are made of organic cotton and sewn at WORK+SHELTER, an ethical outsource and training women’s shelter. The bags are 15″ deep and 16″ wide, with 10″ handles and a 4″ bottom panel. Each bag will be $18, with $4 from each bag sale going back to WORK+SHELTER.

So let’s vote!

Hat Print

Hat Print

Holla Knits: Fall Layers

Holla Knits: Fall Layers

Sweater Unraveling

Sweater Unraveling

Yarn and Notions

Yarn and Notions

Yarn Ball

Yarn Ball

Yarn Cloud

Yarn Cloud

Yarn Print - Medium

Yarn Print – Medium

Yarn Print - Small

Yarn Print – Small


Vote for your favorite 2 bags and you can vote as many times as you’d like to before midnight on Thurs Feb 5th. May the best bag win!

The #HKKAL15 Prizes Rundown!

Our Holla Knits Knit Along kicks off one week from today! Our forums  are filling up with knitter’s plans for the 3 month KAL, and something tells me even more knitters will get on board once they check out all the amazing prizes involved!

Participating and have a blog? Pull this blog button for your site!

KAL Blog Button

KAL Blog Button

Copy and paste this html:

<a href=”http://www.hollaknits.com/blog/tag/hkkal15/” target=”_blank”><img src=”http://i740.photobucket.com/albums/xx46/thesweatshopoflove/rsz_kalpromocoldwweater_zps1ffee3ed.jpg” border=”0″ alt=” photo rsz_kalpromocoldwweater_zps1ffee3ed.jpg”/></a>

And, as you can see from that button, use #HKKAL15 to tag your progress pics and FOs across social media platforms.

Now back to the prizes!

Every knitter who finished anything will get her choice of a pattern. The more FOs you accumulate, started and finished between Feb 2nd and May 1st, the more free patterns you can collect!

Pattern prizes include:

Last year 13 designers offered up their patterns. This year we’ve got 21 designers involved!

The entire Holla Knits pattern archive. See all Holla Knits patterns at hollaknits.com:

HK Accessories Patterns

HK Accessories Patterns

Cold Weather Garments

Cold Weather Garments

Warm Weather Garments

Warm Weather Garments

All Available Allyson Dykhuizen Designs

All Available Allyson Dykhuizen Patterns

RohnStrongDesigns

All Available Rohn Strong Patterns

TeresaGregorioDesigns

All Available Teresa Gregorio Patterns

EmmaWelfordDesigns

All Available Emma Welford Patterns

KarinWilmothDesigns

All Available Karin Wilmoth Patterns

LeeMeredithDesigns

$6 Coupon Code toward any Lee Meredith Pattern Purchase

EmilyGreeneBlueDesigns

All Available Emily Greene Blue Patterns

CaseyCarrollTMNT

All Available Casey Carroll Patterns

All Available Jennifer Dassau Designs

All Available Jennifer Dassau Patterns

All Available Karin Kemper Designs

All Available Karin Kemper Patterns

All Available Emily Ringelman Designs

All Available Emily Ringelman Patterns

All Available Annie Watts Designs

All Available Annie Watts Patterns

All Available Andrea Sanchez Patterns

All Available Andrea Sanchez Patterns

All Available Leah Coccari-Swift Patterns

All Available Leah Coccari-Swift Patterns

All Available Claire Denny Patterns

All Available Claire Denny Patterns

Sarah Hurwitz's Oliva

Sarah Hurwitz’s Oliva

All Available Rusty Baker Patterns

All Available Rusty Baker Patterns

All Available Boadicea Binnerts Patterns

All Available Boadicea Binnerts Patterns

All Available Patty Nance Patterns

All Available Patty Nance Patterns

All Available Kirsten Singer Patterns

All Available Kirsten Singer Patterns

All Available Jean Chung Patterns

All Available Jean Chung Patterns

 Grand Prizes!

On top of pattern prizes, each FO will get you in the running to win a bunch of grand prizes! Every finished project you complete will get you another entry. I’ll pick winners randomly, and of those lucky winners any Holla Knits subscribers will get first choice of grand prizes. The remaining prizes will be assigned.

Last year we had 20 grand prizes to give out. This year we’ve got 28 grand prizes!

Grand prizes include these pattern collections:

Any Holla Knits Pattern Collection

Any Holla Knits Pattern Collection

A pdf Copy of Teresa Gregorio's Ghosts Collection

A pdf Copy of Teresa Gregorio’s Ghosts Collection

A pdf Copy of Teresa Gregorio's Hinterland Collection

A pdf Copy of Teresa Gregorio’s Hinterland Collection

Autumn in North Dakota ebook collection by Emily Ringelman

Autumn in North Dakota ebook collection by Emily Ringelman

Emma Welford's Soon to Be Released 4 Pattern Collection

Emma Welford’s Soon to Be Released 4 Pattern Collection

Leah Coccari-Swift's Married to the Sea pdf Collection

Leah Coccari-Swift’s Married to the Sea pdf Collection

Jennifer Dassau's Yoli Accessories Collection pdf

Jennifer Dassau’s Yoli Accessories Collection pdf

Lee Meredith's Coloring Book Collection pdf

Lee Meredith’s Coloring Book Collection pdf

Karen Whooley's Pineapple Collection pdf

Karen Whooley’s Pineapple Collection pdf

Any 3 Patty Nance Patterns of your Choice

Any 3 Patty Nance Patterns of your Choice

Vintage Inspired Baseball Knits by Allyson Dykhuizen pdf

Vintage Inspired Baseball Knits by Allyson Dykhuizen pdf

these yarn prizes:

A Transitional Pack of your choice from Wooly Wonka Fibers

A Transitional Pack of your choice from Wooly Wonka Fibers

A Skein of Jones Street Sport from Copper Corgi

A Skein of Jones Street Sport from Copper Corgi

2 Skeins of Anzula dyed specially for the winner

2 Skeins of Anzula dyed specially for the winner

2 skeins Unplanned Peacock Merino DK of the winner's choosing

1 skein Unplanned Peacock of the winner’s choosing

PeriwinkleSheep

2 skeins Perewinkle Sheep Merino DK of the winner’s choosing

1 4oz skein of Knits in Class yarn of the winner's choosing

1 4oz skein of Knits in Class yarn of the winner’s choosing

Dirty Water Dyeworks Crystal skein of the winner's choosing

Dirty Water Dyeworks Crystal skein of the winner’s choosing

A skein of Neighborhood Fiber Company's Cobblestone DK of the winner's choosing

A skein of Neighborhood Fiber Company’s Cobblestone DK of the winner’s choosing

and these extra fun prizes!

A 2015 Holla Knits Subscription

A 2015 Holla Knits Subscription

Berroco

CapeVertigo

A Cape Vertigo kit complete with enough Berroco Flicker for the project

Knitters Pride Bamboo Interchangeable Circular Chunky Set

Knitters Pride Bamboo Interchangeable Circular Chunky Set

Knitters Pride Karbonz Interchangeable Circular Midi Set

Knitters Pride Karbonz Interchangeable Circular Midi Set

$25 Willow Yarns gift certificate

$25 Willow Yarns gift certificate

Yarn and Sock Pattern Kit from Yarn Love

Yarn and Sock Pattern Kit from Yarn Love

Lion Brand yarn grabbag including  2 balls Gold Leaf, 2 balls LBC Baby Alpaca, 2 balls LBC Superwash Merino, 2 hanks LBC Silk Chiffon Ribbon

Lion Brand yarn grabbag including 2 balls Gold Leaf, 2 balls LBC Baby Alpaca, 2 balls LBC Superwash Merino, 2 hanks LBC Silk Chiffon Ribbon

Knit Picks yarn grabbag

Knit Picks yarn grabbag

Yarn grabbag from designer Lily Ubbelohde

Yarn grabbag from designer Lily Ubbelohde

Even more excited to cast on next week? Me too! Be sure to follow everyone’s progress on the forums in the Holla Knits Ravelry Group, and here on the blog! Use #HKKAL15 on twitter, instagram, and facebook, and tag your projects on ravelry with HKKAL15 as well. I’ll be posting WIP and FO shots every week. So start swatching, get your yarn and needles in order, and get ready for cast on day on Monday, February 2nd!

 

 

2014 Pattern Sales Analysis

Top Selling Patterns in 2014

Top Selling Patterns in 2014

It’s important when you’re running any size business to look back at the previous year, figure out what worked, figure out what didn’t work, and try to make the next year better. So with that in mind let’s take a look at the best selling Holla Knits patterns of 2014!

Looking at this round up all I can do is laugh. What we’ve got here is a KNIT SKIRT, which I published just because I wanted to thinking no one in the world would ever want it (sorry New Girl!), an oversized shapeless dolman sleeved see-through summer pullover which, let’s face it, 0 of those words are very popular in the knitting world. A bonnet, one of the lesser appreciated hat shapes, and a cabled stole?! I kind of get Nachtfalter a little bit more than the others because it has a little shape even though it is still mostly see-through, and everybody loves a fingering weight cross over sweater. And then there is Foliage Cowl which is hitting a lot of good notes, garter stitch texture is big right now, and the lacy shaping is interesting and pretty, but still!

What’s funny about this group is there are basically no similarities between these patterns. All of the colors are all over the place, each design has a different type of focal point and interesting element, and they touch a lot of different things: cables, lace, garter stitch, St st, color work, color blocking, seams, seamless.

So I’ve got no clue, other than these patterns aren’t supposed to be popular, so they exist less in the knitting world, so when knitters seek these types of patterns out they find them at Holla Knits. Which I guess is the point, right?

Best Selling Pattern in Each Category

Best Selling Pattern in Each Category

I broke up the patterns into 10 categories and figured out which patterns were the best selling patterns in each category. From top left to right – Bottom: New Girl. Vest: Sexxxy Librarian. Bag: Scallop of the Sea. Cape: El Matador. Summer Pullover: Lady Bat. From bottom left to right – Winter Pullover: Everett Henley. Cardigan: Eastwood Cardigan. Hands: No Glove(s) No Love. Hat: KaPOM!. Neck: Foliage Cowl.

For me these are a little easier to understand, and in dividing up the patterns into these categories I learned a lot about what I always publish! There were a TON of pullovers and barely any cardigans. And both pullovers were lace pullovers, which I thought was also pretty interesting. Scallop of the Sea and No Glove(s) No Love I knew would be popular because in 2012 all anyone could do was scallops and I’m very lucky people are still into that striping technique, and those gloves are just insanely cool and the construction is insane.

El Matador only had 2 capes to compete with but if someone told me the one with bobbles would be the biggest seller I’d be pretty shocked. The thing about all 3 of the Holla Knits cape patterns is that they were pretty ahead of their time. More cape patterns have sold in the past 6 months than when any of them came out (Cape Vertigo outsold a couple of the more typical sweater shapes in the 2014 Fall/Winter Collection!) so ignoring all logic and common sense I’m publishing more capes goddammit. I love them and I’m not alone!

Best Selling Patterns Released in 2012

Best Selling Patterns Released in 2012

2012 was the first year for Holla Knits and it released 18 patterns. Two years later, these are the 6 patterns that sold the most this year. Jilted? Absolutely! That sweater is killer. Perfect shape, perfect construction. Perfect perfect perfect. Sexxxy Librarian? Sure! Great shape, great shaping, great pops of interest. And that is the end of things that make sense about this round up. Two BOTTOMS and two BAGS. Basically just eat your hearts out every other editor in the business.

Best Selling Patterns Released in 2013

Best Selling Patterns Released in 2013

All of these you’ve seen in previous round ups which means that these are overall just top selling patterns. In fact, patterns released in 2013 sold more copies than patterns released in 2012 and 2014 combined, which is a little bit about how long they’ve been around of course – more FOs on ravelry, more links out in the universe back to HK and therefore more sales.

Also the first Holla Knits pattern-wide KAL was hosted at the beginning of last year which led to lots of sales, and the 2014 patterns haven’t had a chance to get that boost yet. YET!

Best Selling Patterns Released in 2014

Best Selling Patterns Released in 2014

Ahh. A little bit of sanity. Cafe au Lait, Axial, and Cedar Glen Mitts I thought would be popular. Cape Vertigo I mentioned earlier outsold a lot of it’s fellow 2014 Fall/Winter patterns and I’m so glad knitters are into it. Capes! I’m telling you!

Stoney Brook Top just 100% blows me away. An asymmetrical fingering weight sweater with literally gigantic holes throughout it. I LOVE that people love that little sweater! And, of course, Foliage Cowl pops up again.

:( :( :( :(

:( :( :( :(

And, last but not least, the 4 worst selling patterns of 2014. The Admiralty pillow I kind of get. That entire Home Collection sold super poorly and this pattern was certainly the (ahem) anchor. Emily and I thought more people were into hilarious nautical themed home accents! Alas. Sothern? I don’t really get that one either. I think the shape is cute but maybe it’s TOO cropped/shoulders? The colorwork is kind of crazy?

Woolly Mammoth I’m sad about because I just love that shape of hat and I really like the textural elements. And Julep Jacket! I LOVE Julep Jacket. The shape is cool, I love how it buttons at your natural waste, I love the stitch pattern, and the sleeve length! You’re all nuts and wrong not to love this sweater.

SO! What have we learned here?

I think that I’ve got a pretty clear vision of what I like in a Holla Knits pattern. Just because it’s not popular in the knitting world (bags, bottoms, see-through tops) it doesn’t mean that knitters aren’t seeking them out. I know that I want to knit them and luckily I’m not alone.

More cardigans. Easy! Keep a large variety of elements going on in most of the patterns. Done!

I’m not in this for the money so I can take risks and let things fail if they are going to fail. And ‘fail’ is kind of relative – do I think Julip Jacket is a failure because it barely sold? No, because I know Betsy knit it and it’s her favorite sweater HK ever put out. It sounds dumb, but honestly I just want to make the knitting community better by giving knitters patterns they love. I don’t have anyone else to answer to so I get to keep publishing patterns I love and seeing what happens.

Do you see something I don’t see?! Please comment and let me know what I can do to make sure Holla Knits is giving you what you want. Now is the time! Two submission calls are ending in the next few weeks!

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